A huge crowd gathers outside the adidas x Sole Academy Pop-Up Store in BGC last June 27, 2015 for the global launch of the Yeezy Boost 350.
Magic 89.9’s DJ Suzy pumped up the excited sneakerheads present during the event.
Kanye West’s collaboration with adidas Originals was exclusively available in Sole Academy, BGC.
One of the most coveted sneaker releases in the flesh and available in the Philippines.
Every inch of Sole Academy, BGC was dressed in the epic three stripes brand which showcased other adidas sneakers.
With adidas BOOST’s highly responsive properties, the shoe boasts the ultimate in comfort and performance, ensuring that the wearer’s every step is hyper-charged with an endless supply of light, fast energy.
Jen Dacasin, adidas PH Asst. Manager for Omni Channel and Carlo Trillo, Sole Academy Marketing Head, officially opened the launch.
Carlo Trillo with adidas brand ambassador Isabelle Daza.
Sole Academy Marketing Head, Carlo Trillo, adidas brand ambassador Isabelle Daza, adidas PH Asst. Manager for Omni Channel Jen Dacasin, and adidas PH Country Manager Adrien Semblat were all smiles during the Yeezy 350 launch last June 27 in the adidas x Sole Academy Pop-Up Store in BGC.