Naming and Branding your product
To effectively promote your product and services you need to have a concise, meaning full product and services description. Making a product and services description is quite difficult and complicated rather than merely picking your product and services name. There are consultancies firms and helping organizations to name and branding your product and services. You need to be sure that you’re not using a name that already been registered, trademarked or service marked and don’t use name that closely resembles to established name in your area or your customer might be confused and your product and services might be referred to by the other name or organization with the other name may choose to sue you. You need to choose a name that make sense locally and if you will grow that name will be known anywhere. The name you choose to registered, trademarked and service marked will be around for a long time and can have substantial impact on your products are perceived so therefore you need to be seriously consider the some basic form of market research to collect different names. For example take survey in your area for there reaction to various names you choose, you can also try to assemble a group and ask if they have a name in there minds and maybe there idea is good, and here in the Philippines choosing a funny but catchy name will make your company gain quite good impression on the market. below i quoted the three golden rules of naming your business
Three Golden Rules of Naming
Don’t lean under someone else’s umbrella, you’ll still get wet.
Don’t be a copycat. It is very bad to copy or borrow from an established identity. A look-alike, sound-alike name, resembling the personality of a powerful, established, legendary name will be fruitless in the long run.
Stay clear of legendary names.Creativity is a spark of genius.
Over-creativity can cause fire and damage.
Don’t get too creative. Do not twist, bend, stretch, exaggerate, corrupt or modify alpha-structures to their extremes in naming. It may result in difficult,confusing, unpronounceable and only silly names.
Avoid overly creative solutionsWork locally, think globally & name universally.
Do not short-change. No matter how small or local the project, think of the future and think of this small planet. A name is only good when it is free and clear to travel around the globe, without encountering translation problems or trademark conflicts.
Name for the universe.