Direct Marketing
June 15th, 2008
Direct marketing is a sub-discipline and a type of marketing. There are two main definitional characteristics which distinguish it from other type of marketing. The first is attempts to send direct message to the consumers without the use of intervening media. This involves commercial communication like direct mail, email, telemarketing) with consumers or businesses, usually unsolicited. The second is that is focused on driving purchases that can be attributed to a specific “call to action. Aspect of direct marketing involves an emphasis on trackable, measurable positive and not negative responses from consumers.
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