Sprite recently unveiled its “Obey Your Verse” campaign. It stands as one of the most recognizable brand mantras in the modern age.
They collab with A Tribe Called Quest, Grand Puba, KRS-One and Afrika Bambaataa over the years. Classic quotes from The Notorious B.I.G., Nas and Rakim are immortalized on an array of 16 limited-edition cans, with Drake also representing the next generation of lyricists. There are sets of cans and bottles are already shipping to stores in the United States.