Spotify, in partnership with Globe Telecom, reveals rising rap superstar Shehyee as the first winner of the Spotify Emerge programme in the Philippines.
Spotify Emerge offers unique insights into up-and-coming music talent across Asia by leveraging on Spotify’s wealth of data to identify ten emerging artists from the region, based on their virality (increase in streams and shares week on week). The winner was chosen by Spotify and Globe fans through a mixture of streams, follows and shares.
Shehyee emerged as the ultimate winner of the talent hunt, besting other nine up-and-coming OPM artists including December Avenue, Jeric Medina, Kai Honasan, Kito Romualdez, Marion Aunor, Midnight Meetings,Paolo Valenciano, Save Me Hollywood, and The Ransom Collective. He joins the ranks of previous Spotify Emerge winners, including Bastille and Macklemore & Ryan Lewis.
“We’re thrilled to celebrate with the first winner of Spotify Emerge in Asia, Shehyee,” says Sunita Kaur, Managing Director (Asia), Spotify. “We’re massively looking forward to showcasing his talent on the global stage and collaborate with him on even more exciting opportunities. This is our way of supporting not only the OPM industry, but also the Philippines, our fastest-growing market in the region.”
Known as one of the fastest-rising stars in the local hip-hop scene, Shehyee first rose to fame as one of the champions of the FlipTop battle rap league. His singles, Inspirasyon and Isang Umaga (featuring Yumi Lacsamana) have established his reputation as the next hot rapper to watch out for.
“It’s such an honor to be named the first Pinoy Emerge artist,” says Shehyee. “Thank you to everyone who listened, liked and shared my music on Spotify. Spotify Emerge has given me the chance to showcase my music not only to my fellow Filipinos but to the rest of the world.”
As well as celebrating with his fans at the Spotify Emerge finale, Shehyee will be receiving an exclusive promotional package from Spotify and Globe TM as a prize for being named the ultimate winner of the programme.
“Filipinos are big music-lovers and it is this very reason that Globe has partnered with Spotify to bring Spotify Emerge to the Philippines. It is our commitment to empower the Filipino digital lifestyle through partnerships with global content players such as Spotify. With this commitment, we are also empowering the Filipino dream of making it big in the global music arena through Spotify Emerge,” says Dan Horan, Senior Advisor for Consumer Business at Globe.