McDonald’s launched a new campaign that help to get more health-conscious image by introducing of McBike, its a new form of packaging that allows cyclists to easily use the company’s drive-thrus worldwide.
McBike allow cyclists to still drive their bikes without spilling anything like soft drinks. Trialed in Buenos Aires, after being thought up by creative agency Tribal, the packaging has now spread to Copenhagen in Denmark, Medellin in Colombia and is ready to be rolled out in Amsterdam and Tokyo. No word yet on when or if it will make it to drive-thrus in the U.S.
To learn more about this campaign watch the video below and you will get excited to try McBike.