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Writing a good sponsorship proposal is the key for your future company events and thing you need to be sponsored. You allocate time to think on it and learn your prospective sponsor’s need and the most important is their sponsorship proposal guidelines.

Following this few important guidelines will lead you to success.

1. Always have an editor or a one to check your error, because every good writer needs an editor to check minor errors that will ruin your proposal.
2. Find a way to know inputs about your potential sponsor’s. What they want to see, what their marketing goals are. How can you convince them that they need your help for there product/service exposure? What do they get in sponsoring your event?
3. Write and rewrite. You have to get every paragraph, words, and letters correct, be thorough and be straight to the point.
4. Create your proposal in sections so that you can easily change one part without affecting too much of the other section. It will save you time and effort in editing each proposal to a different sponsor.
5. It must look good and don’t even think sending a proposal that has poor spelling or is not attractively formatted. Your proposal must be presentable and professional.
6. Keep on mind to use always the grammar and spell checker in Microsoft Word to ensure you don’t embarrass yourself and lose the deal.
7. Use your creativity; put your personality into the proposal. Use your sense of humor to spicy up your proposal. Creative, put your own personality into the proposal. Show them you are both a business person and human being.
8. Be realistic about your money needs or thing you need to your sponsors. Sponsors compare proposals. If you charge more than others, make sure you are giving more value. Look at your budget, what do you need? For example stage, talent fees of the artist you’re invited, hotel, food, and every thing you need.

Here are the basic sections that you should include in your proposal:

• Letter of Intent
• Business case for sponsorship
• Marketing Opportunities
• Sponsorship Packages
• Package Prices
• Recommended Programs
• Company Profile
• Implementation Plan
• Reporting
• Artist Profiles
• Contact Information
• Optional Sections

market research marketing research, sponsorship proposal